SEO Coding Mega Course for Blogger (Nepal Edition) — Free Certificate & 35% OFF | Blogger SEO Masterclass (Nepal): JSON-LD, Sitemaps, CWV + Professional Certificate

SEO Coding Mega Course (Step-by-Step) • Blogger-Ready • EmpiricalTen

Updated Sep 6, 2025 • Kathmandu, Nepal

Introduction: Learn SEO as Code

Search engines read code. When you encode intent with semantic HTML, metadata, JSON-LD, and performance hints, you turn content into a machine-understandable asset. This mega course teaches a practical, testable approach—ideal for classrooms, workshops, and self-study.

Outcome: build an SEO-ready Blogger post, validate rich results, pass Core Web Vitals, and generate a professional certificate.

Step 1 — Foundations

On-Page: Titles, meta descriptions, headings, anchors, alt text.
Technical: Robots, sitemaps, canonical, redirects, status codes.
Performance: LCP, INP, CLS; responsive, lazy images.
Content/Intent: match user tasks; E-E-A-T signals.
Off-Page: backlinks, social previews (OG/Twitter), mentions.

Step 2 — Semantic HTML (Clean, Readable)

<h1>Learn SEO Coding: Complete Guide</h1>
<h2>1. Search Intent</h2>
<p>Map keywords to user tasks and questions...</p>
<h2>2. Structure</h2>
<ul><li>Intro</li><li>Steps</li><li>FAQ</li></ul>
<img src="hero.jpg" alt="SEO coding overview" width="1200" height="630" loading="lazy" />

Step 3 — Crawling (robots.txt & Sitemap)

Blogger exposes a sitemap at /sitemap.xml. Disallow thin search pages to avoid index bloat.

# https://empiricalten.blogspot.com/robots.txt
User-agent: *
Disallow: /search
Allow: /

Sitemap: https://empiricalten.blogspot.com/sitemap.xml

Step 4 — Metadata, Social Cards, Canonical

<title>SEO Coding Mega Course | EmpiricalTen</title>
<meta name="description" content="Long, step-by-step SEO course with JSON-LD, CWV, and a certificate." />
<link rel="canonical" href="https://empiricalten.blogspot.com/seo-coding-mega-course" />
<meta property="og:type" content="article" />
<meta property="og:title" content="SEO Coding Mega Course | EmpiricalTen" />
<meta property="og:image" content="https://.../cover.jpg" />
<meta name="twitter:card" content="summary_large_image" />

Step 5 — Structured Data (JSON-LD)

Add Article, FAQPage, BreadcrumbList, and Course when appropriate. Validate with Rich Results Test.

<script type="application/ld+json">
{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[
{"@type":"Question","name":"What does robots.txt do?","acceptedAnswer":{"@type":"Answer","text":"It manages crawling access for user-agents."}}
]}</script>

Step 6 — Core Web Vitals (LCP/INP/CLS)

LCP: compress hero; set explicit width/height; avoid render-blocking CSS/JS.
INP: reduce JS work; avoid long tasks; use event delegation.
CLS: pre-allocate space; use aspect-ratio; avoid late-loading banners without space.

Audit with PageSpeed Insights and Lighthouse regularly.

Step 7 — Information Architecture & Internal Links

Link pillar pages to clusters. Use descriptive anchors (e.g., “JSON-LD Article markup”).

Step 8 — Content & E-E-A-T

Show experience (screenshots, experiments), expertise (citations), authority (author/brand), trust (policies/contact).

SEO Examples (Copy & Adapt)

Title & Meta

<title>Best Free SEO Tools for Students (2025) | EmpiricalTen</title>
<meta name="description" content="Handpicked free SEO tools for students and professors in Nepal: audits, speed, schema, and more." />

Canonical & hreflang

<link rel="canonical" href="https://example.com/seo-tools" />
<link rel="alternate" hreflang="en" href="https://example.com/seo-tools" />
<link rel="alternate" hreflang="ne" href="https://example.com/seo-tools-ne" />

Article JSON-LD (minimal)

<script type="application/ld+json">
{"@context":"https://schema.org","@type":"Article","headline":"SEO Tips for Beginners","author":{"@type":"Person","name":"Your Name"}}
</script>

FAQ JSON-LD (minimal)

<script type="application/ld+json">
{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[
{"@type":"Question","name":"Is sitemap required?","acceptedAnswer":{"@type":"Answer","text":"Not required but highly recommended for discovery."}}
]}
</script>

robots.txt

User-agent: *
Disallow: /search
Allow: /
Sitemap: https://empiricalten.blogspot.com/sitemap.xml

Free Learning Links (Certificates Included)

Google SEO Starter Guide
Google Search Console | Bing Webmaster Tools
PageSpeed Insights | Lighthouse
Rich Results Test | Schema.org Reference
Open Graph Protocol | Twitter Cards
Moz Beginner’s Guide to SEO (free)
Ahrefs — SEO Training Course (free)
HubSpot Academy — SEO Course (free certificate)
Semrush Academy (many free certificates)
Google Digital Garage — Fundamentals of Digital Marketing (free certificate)
Yoast SEO Academy (free basics)
Backlinko SEO Guides (free)
freeCodeCamp — SEO Articles (free)
MDN: HTML | MDN: Web Performance
Coursera SEO Specialization (audit free; optional paid cert)
edX SEO Courses (audit free; optional cert)
Search Engine Journal — SEO Guide
Search Engine Land — What is SEO
WordStream — SEO Basics

Pre-Publish Checklist

Unique title and meta description written.

Headings (H1→H2→H3) structured logically.

Article/Breadcrumb/FAQ JSON-LD valid (no errors).

OG/Twitter image present (≥1200×630), descriptive alt text.

Images compressed; LCP image sized and marked lazy.

PSI/Lighthouse green on mobile & desktop; CWV pass.

Internal links added to related posts.

robots.txt and sitemap confirm discovery and crawl.

Knowledge Check (10 MCQs)

Score ≥ 7/10 to generate the certificate.

Professional Certificate (Export PNG / Print PDF)

Your full name

Frequently Asked Questions

Do I need both robots.txt and noindex?

Robots controls crawling; noindex controls indexing. They solve different problems.

Article vs BlogPosting schema?

BlogPosting is a subtype of Article; use whichever best matches your content and stay consistent.

How often should I run audits?

At each major update and monthly. Monitor Search Console, PageSpeed Insights, and Lighthouse.

Hands-On Exercises

Create a post with one H1, multiple H2/H3, and at least 5 internal links.
Add Article + Breadcrumb + FAQ JSON-LD; validate in Rich Results Test.
Compress your hero image; ensure LCP image has explicit width/height and loading="lazy".
Run PageSpeed Insights (mobile + desktop); fix any CLS/INP issues.
Submit sitemap to Google & Bing; monitor coverage & enhancements.

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