Ultimate SEO Coding Course — Learn Step-by-Step with Free Certificates & Practice on Blogger
Built for students & professors • Practical exercises • Mobile-first • Long-form guide • Structured Data, Core Web Vitals, Open Graph, Local SEO
Updated • Kathmandu, Nepal
Introduction: Learn SEO as Code
Search engines read code. When you express SEO in HTML/JS/JSON-LD, it becomes testable, repeatable, and teachable. This course walks you through everything—from on-page to technical to performance—with copy-paste snippets and external learning links.
Step 1 — Foundations (What SEO Covers)
- On-Page SEO: titles, meta descriptions, headings (H1–H3), alt text, internal links.
- Technical SEO: robots.txt, sitemaps, canonical, structured data, status codes.
- Performance: Core Web Vitals—LCP, INP, CLS—and mobile-first UX.
- Content/Intent: match queries, satisfy tasks, demonstrate E-E-A-T.
- Off-Page: backlinks, mentions, social previews (OG/Twitter).
Step 2 — Semantic HTML (On-Page Done Right)
Use one <h1>, structured subheadings, descriptive anchors, and accessible alt text. Keep paragraphs scannable and links helpful.
<h1>How Students Learn SEO Coding in Nepal</h1>
<h2>1. Understand Search Intent</h2>
<p>Map keywords to tasks users want to complete...</p>
<h2>2. Structure Your Content</h2>
<ul><li>Intro</li><li>Steps</li><li>FAQ</li></ul>
<img src="cover.jpg" alt="Study SEO coding step by step" loading="lazy" />Step 3 — Crawling: robots.txt & Sitemap
Blogger auto-generates a sitemap at /sitemap.xml. Your robots.txt should allow normal crawling and block thin search pages.
# https://empiricalten.blogspot.com/robots.txt
User-agent: *
Disallow: /search
Allow: /
Sitemap: https://empiricalten.blogspot.com/sitemap.xmlStep 4 — Metadata, Social Cards, Canonical
Always include: title, meta description, canonical, OG/Twitter for share previews.
<title>Learn SEO Coding (Full Course) | EmpiricalTen</title>
<meta name="description" content="Very long, step-by-step SEO coding course with free certifications and Blogger template." />
<link rel="canonical" href="https://empiricalten.blogspot.com/learn-seo-coding" />
<meta property="og:type" content="article" />
<meta property="og:title" content="Learn SEO Coding (Full Course) | EmpiricalTen" />
<meta property="og:image" content="https://.../cover.jpg" />
<meta name="twitter:card" content="summary_large_image" />Step 5 — Structured Data (JSON-LD)
Use JSON-LD for Article, FAQPage, BreadcrumbList, and Organization. Validate with Google’s Rich Results Test.
<script type="application/ld+json">
{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[
{"@type":"Question","name":"Do I need both robots and noindex?","acceptedAnswer":{"@type":"Answer","text":"Robots controls crawling; noindex controls indexing."}}
]}</script>Step 6 — Performance & Core Web Vitals
- LCP: optimize hero image (size, format), server response.
- INP: keep JS light; avoid long tasks; prefer CSS for UI.
- CLS: reserve space for images/ads; avoid layout shift.
Step 7 — Internal Links & Information Architecture
Link important posts from your navigation and within relevant articles. Use descriptive anchors: “SEO structured data guide” is better than “click here”.
Step 8 — Content Strategy & E-E-A-T
- Plan topics around problems students/professors actually search.
- Demonstrate experience (screenshots, experiments, code), expertise (citations), authority (about/author), trust (contact/FAQs/policies).
Step 9 — Local SEO (Optional for Kathmandu/Nepal)
Keep consistent NAP (Name-Address-Phone) on site and profiles; add areaServed in Organization JSON-LD if you serve locally.
Step 10 — Pre-Publish Checklist
| Unique title + meta description set |
| Headings organized (H1→H2→H3) |
| Article/Breadcrumb/FAQ JSON-LD valid (no errors) |
| OG/Twitter images present (≥1200×630) |
| PSI scores good; CWV passes |
Images compressed + alt text added |
| Internal links to relevant posts |
Step 11 — Practice on EmpiricalTen (Blogger)
Free Learning Links (with Certificates & Deep Dives)
All links are free to learn; some issue certificates on completion.
- Google SEO Starter Guide (core)
- Google Search Console | Bing Webmaster Tools
- PageSpeed Insights | Lighthouse
- Rich Results Test | Schema.org Reference
- robots.txt (Google) | Sitemaps (Google)
- Open Graph Protocol | Twitter Cards
- Moz Beginner’s Guide to SEO (free)
- Ahrefs SEO Course (free)
- HubSpot SEO Course (free certificate)
- Semrush Academy (many free certs)
- Google Digital Garage — Fundamentals of Digital Marketing (free certificate)
- Yoast SEO Academy (free basics)
- Backlinko SEO Guides (free)
- freeCodeCamp SEO Articles (free)
- MDN Web Docs: HTML | MDN: Web Performance
- Coursera SEO Specialization (audit free; paid cert)
- edX SEO Courses (audit free; optional cert)
FAQ
Do I need both robots.txt and noindex?
Robots controls crawling; noindex controls indexing. Different tools for different jobs.
Article vs BlogPosting schema?
BlogPosting is a subtype of Article. Use whichever best matches your content. Keep markup accurate.
How often to run audits?
At every major update and monthly. Monitor Search Console, PSI, and Lighthouse.
Mini Quiz + Instant Certificate
Answer the 5 MCQs (auto-grade):
- What does robots.txt control?
- Best way to add structured data?
- Which CWV measures visual stability?
- Good anchor text is…
- What size works for OG images?
Hands-On Exercises
- Create a post with one H1, multiple H2/H3, and at least 5 internal links.
- Add Article + Breadcrumb + FAQ JSON-LD; validate in Rich Results Test.
- Compress your hero image; ensure LCP image has explicit width/height and
loading="lazy". - Run PageSpeed Insights (mobile + desktop); fix any CLS/INP issues.
- Submit sitemap to Google & Bing; monitor coverage in their dashboards.
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